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This project is a logo for a brand that I created, following design principles and solutions.
I invented Stitched & Sable Living as a brand - an idea that sparked from my own experiences - don’t worry, I’ll get there. In developing a brand comes the entire brand identity, which includes the audience, the product or service offerings, company values, colors, type, logo, and so on.
Stitched & Sable Living is a store that sells practical, stylish home products and accessories, with exclusive items meant for pets. Their market audience are typically young families. The fun colors, patterns, and sayings on some of the products help to make the brand distinctive against competitors; one of the main goals for visual identity.
The concept of the brand began in my mind after I’d just bought my first home, with only hand-me-down furniture and immediate home necessities - no décor. Shortly after moving in, I’d rescued my first dog, and found it necessary to think of her when searching for home products. Pets are family members after all, and I often struggled to find items that work for me and will also be practical for her. Its name was chosen as such: “Stitched” for soft goods; “sable” as in the color - the color of my first dog to be exact; and “living” to represent that the products are for your livelihood at home.
After defining the brand, the Stitched & Sable Living logo was born.
The brand itself uses mascots, which are different drawn characters or features that are recognizable to the brand because of their similar style and colors associated with the brand as a whole. The dog that lives within the logo is an example of such and is used as the main mascot due to the inspiration behind the brand - my first dog, Ezzy.
The logo was created using Adobe Illustrator.
February 2021.
Once the logo was created, I pulled together a home page for the site in both desktop and mobile formats. Following visual design standards, the web page required six concepts:
Because Stitched & Sable Living is a product shop, the homepage is scrollable to reach different navigation points specific to what the audience is looking for. This is an important aspect of the website because the consumers could look for quite a few different possibilities, and find what they need easily.
The web design was created using Adobe Illustrator.
March 2021.
To show graphic design techniques – the principles, elements, composition, presentation, typography, color, and so on, I created this movie poster based on an idea.
The story idea: Esmeralda’s Wish is a fictional movie about a dog named Esmeralda who lives in a shelter, and unfortunately doesn’t have a great beginning to her life. During one of the nights in the shelter, she has a dream of an amazing adventure with a new friend, a cartoon-like bird named Monty. The dream lasts the majority of the movie, and instills hope into her. After the dream is over, she gets adopted by a family, who also have a pet bird!
To show the story within the poster, visual hierarchy of course starts with Esmeralda, who’s looking up in the direction of her cartoon bird friend, Monty, who is the second point of focus. Which then leads up to the title of the movie.
The pink swirl helps move the eye from main emphasis, to the next, to the next. I included this swirl throughout the composition to not only move the eye, but to add another cartoon-like element. Also, the swirl helps to show dimension and lighting as well.
Colors used in this poster are intentional to add to the cartoon vibrancy. But they’re also used to provoke a happy, energetic, adventurous feel that the movie shows when Esmeralda is dreaming.
Text shows the title being large and interactive; the actor and premier date text are a nicely pronounced and secondary sans serif to the title. Then, the credits are another san serif, condensed, and with two different x-heights to interpret importance.
Both Adobe Photoshop and Illustrator were used to create this poster.
February 2021.
Brands tell a story. This project includes a logo and web design for a brand that I created, following design principles and solutions.
I invented Stitched & Sable Living as a brand - an idea that sparked from my own experiences - don’t worry, I’ll get there. In developing a brand comes the entire brand identity, which includes the audience, the product or service offerings, company values, colors, type, logo, and so on.
Stitched & Sable Living is a store that sells practical, stylish home products and accessories, with exclusive items meant for pets. Their market audience are typically young families. The fun colors, patterns, and sayings on some of the products help to make the brand distinctive against competitors; one of the main goals for visual identity.
The concept of the brand began in my mind after I’d just bought my first home, with only hand-me-down furniture and immediate home necessities - no décor. Shortly after moving in, I’d rescued my first dog, and found it necessary to think of her when searching for home products. Pets are family members after all, and I often struggled finding items that work for me and will also be practical for her. Its name was chosen as such: “Stitched” for soft goods; “sable” as in the color - the color of my first dog to be exact; and “living” to represent that the products are for your livelihood at home.
After defining the brand, the Stitched & Sable Living logo was born. The brand itself uses mascots, which are different drawn characters or features that are recognizable towards the brand because of their similar style and colors associated with the brand as a whole. The dog that lives within the logo is an example of such and used as the main mascot due to the inspiration behind the brand - my first dog, Ezzy.
Design and branding for a home products store..
Design technique through a movie poster.
visual data design for percentages of dog owners that use dry food, fresh food, and raw food.
