zee.dog social media strategy
The Research.
Zee.Dog is a brand that designs and sells fun, urban, and trendy pet products. The business began through the founders’ personal experiences with mass retail pet products, and how they aren’t “cool” enough.
Over the time of a few weeks, I researched and studied different aspects of social media marketing – things that theoretically work well with consistency and persistence. I identified two SMART goals for the brand:
- Increase awareness – we would like to see a 10% growth on Instagram’s follower count within 3 months.
- Increase engagement – we would like to create more customer/brand engagement by increased listening and response on all active platforms. This should increase by 80% within 6 months.
All in all, these two goals should help to earn a successful return on investment.
The Pitch.
During this pitch, I identify Zee.Dog’s strong points, and what they can improve on, resulting in recommendations that weigh heavily on campaigns. I created a presentation and virtually recorded the results.
August 2021.
